Business person. Marketer.
(in that order)
I live for a good challenge
a steep learning curve
a tight deadline
a strategic plan
a pitch to land the BIG thing
A little about me
I am a full-stack Chief Marketing Officer. My goal is to align marketing, sales and revenue strategies to business goals so that everyone wins. The companies I work for have a few things in common - a bold mission, a premium offering, rapid growth and industry-disrupting capabilities. My expertise is leading teams through parts unknown when much is at stake, complexity abounds and success means beating the odds to create something meaningful, innovative, and useful. Put simply, game-changing.
Marketing Brand Media Analytics
Digital Transformation Innovation Leadership Sales
Strategic Insights Customer Experience Revenue Management Advertising Events Social
Creative Public Relations
Is Your Marketing Team:
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Overwhelmed and under-resourced?
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Struggling to prove ROI and justify budgets?
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Facing challenges staying relevant in a rapidly changing market?
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Looking to build and maintain cohesive messaging and storytelling?
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Charged with driving revenue growth?
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Responsible for innovation and best-in-class digital experience?
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Consistently outperforming the competition?
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Collaborating effectively with key teams and stakeholders?
Kind Words
Sam Bakhshandehpour
CEO, José Andrés Group
"When I hired Carla, two years ago, at José Andrés Group, our company was at an inflection point in our growth trajectory. We needed a leader to come in and quickly earn trust with our hotel partners, open properties in major, competitive markets and drive PR and marketing to set our local restaurants and the JAG master brand up for success. I can attest to Carla’s exceptional work ethic, strategic mindset, and unwavering dedication to achieving outstanding results."
Patrick Goddard
President, Brightline (Virgin Trains)
"Carla’s ability to work under pressure, establish trust… (and) get the job done proved invaluable… (She) navigated a brand repositioning, consolidated our agency landscape, secured a new agency of record, re-aligned our advertising and sponsorship model, retrofitted our entire screen network, launched a sub-brand and provided critical design inputs into a new train line."
Hamid Hashemi
CXO (WeWork) & CEO (IPIC)
"Within 90 days of hiring her, Carla helped us execute a rebrand, launch a new website & mobile app, reset a new membership program and open a new flagship retail location. She picked up the reins quickly and sought out the buy-in from key players early on. She is determined, proactive, accountable, passionate and a strategic thinker."
Donna DeChant,
Chief People Officer, IPIC
"Carla is a uniquely talented marketer who can deliver high-impact strategies and lead her team to execute flawlessly. She has a bias for action, is a quick-learner and holds herself and others to high standards. She is adept at bringing out creative ideas in others and facilitates executive decision making using a balance of candor and enthusiasm. She can explore endless possibilities and navigate risks - leading the organization to solid marketing plans that impact customer and brand loyalty."
Cliff Courtney,
CMO, Zimmerman Advertising
"Many fold like a deck chair in the face of daunting timelines, deadlines, and seemingly impossibly challenges. Carla thrives on them. I can go to sleep at night knowing Carla’s on the job."
Randy McKelvey
Head of Global Media, WeWork
"Carla is an inspiration… I was consistently amazed at her ability to process a ton of information quickly, develop a strong and strategic plan, execute that plan flawlessly, and then synthesize its performance into actionable insights. She is a relationship builder and understands the value of a team and will learn how to best leverage the strengths of all its members."